INFLUENCER CASE STUDY
Influencer Marketing Campaign for est
est Cola AWAKEN AWESOME SENSE
Challenge And Objective
Build awareness of new product launch by 40 nano & micro influencers to attend a grand opening event and represent “est Cola AWAKEN AWESOME SENSE” concept though video content on TikTok
Campaign Result
475,256
Total Followers
3,534
Total Engagement
7.23%
Total Engagement Rate
(By Reach)
0.74%
Total Engagement Rate
(By Follower)
48,886
Total Reach