INFLUENCER CASE STUDY
Influencer Marketing Campaign for Swensen\'s
Built awareness for the new product
Challenge And Objective
Built awareness for the new product through a branded soundtrack on TikTok, engaging 40 Micro influencers to create dance videos featuring the product
Campaign Result
4,095,797
Total Followers
374,611
Total Reach
0.90%
Total Engagement Rate
(By Follower)
477,186
Total Views
37,061
Total Engagement